This Week on PETV Presentations
You can find all of the recorded presentations on the PETV On Demand Page
This week on PETV Presentations
Tuesday, August 23
1pm Pacific
2pm Mountain
3pm Central
4pm Eastern
Episode 09 – Philippe Choinière
More Details: More details are available on the PETV Event Page
Topic: Branding and marketing sustainable farming and business.
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Branding and marketing sustainable farming and business
- Value adding and transformation
- image, branding and events
- communication and marketing
- selling direct to consumer
- building a community/following
- leveraging passion
- joint ventures collaboration
About: Philippe Choinière
A former professional hockey player who graduated with an Economics degree, Philippe grew up on a large conventional apple farm. His love for the land combined with his refusal to accept chemical based commodity farming to be his future, he set out to build 2 sustainable brands that draws it’s resources from the family farms and forests. The herb farm is certified organic and the Oneka Brand is in the process of getting a Bcorp certification.