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Today we discuss my personal 12 rules of business. Like many of my rules they are not exactly mine, rather those I learned from others and experience over the years. So many people seem to want to have a business but they either approach it without discipline or simply don’t know what to do so they never start.

Many of my rules seem to oppose the experts, for example I do say follow your passion and many “experts” say that is a bad idea.  They say seek a business that serves a market that has high demand, forget your passion.  Who is right, both of us, because my full rule is “follow your passion but understand passion doesn’t pay the bills”.  My point on that one is simple, you can make money in almost any niche today in dozens of ways.  So yes find a demand but you may as well find a demand that aligns with something you love or at least like.

Today we cover that rule and 11 more of them.  These are rules on which I built The Survival Podcast to a 6 figure business with in 18 months.  But I also used them to manage a 100 million dollar territory for a technology company, to comanage a contract recruiting company with 50 employees and 2,500 contractors dispatched literally all over the world.

This means these rules are universal to all businesses.  They will work for anything from a one man solopreneur content or drop ship business, they will work for someone building a major enterprise and even for the W2 Employee that knows even in a job it is really you inc.

Join Me Today to Discuss…

• Why you need rules in your business or even in self managing your “career”
  • Rules lead to better design – Geoff Lawton
  • Rules guide you at moments of indecision
  • Rules place requirements on you and those can be measured
• My 12 Rules of Business
  • You can improvise your way to success but only a plan makes you sustainable
  • Follow your passion but understand passion doesn’t pay the bills
  • No one will ever care about your success more than you
  • Good customers are better than gold, bad customers are cancer – irradiate them
  • If you start saying, “things will pick up” with no plan you will soon be out of business or worse
  • Become a life long student of your subject, but learn by study and application
  • You had better be able to explain your revenue model to a 12 year old
  • Working hard at the wrong things is worse than doing nothing at all
  • If you are talking/marketing/targeting someone disinterested find someone else fast
  • Every business can succeed, and every business can fail
  • A revenue channel or business unit is not a business, only a piece of one
  • Successful marketing is getting others to tell your story for you
• Do you really want it, because if you don’t it is going to be very difficult to do
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Video Version of this Podcast

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Resources for today’s show…

• Find Me on Nostr
• Article Explaining the GrowNostr Initiative
• Join the Members Brigade
• TspAz.com
• TSPC on Discord
• TSPC Group on Telegram (group chat)
• TSPC Telegram Channel (just messages from me)
• Jack on MeWe
• Join Me on Odysee
• All My Recommend Bitcoin Tools and Resources
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Remember to comment, chime in and tell us your thoughts, this podcast is one man’s opinion, not a lecture or sermon.

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