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This will be the last new show (other than an Expert Council show this Thursday) until I return from Tenessee on Monday next week from Nicole Sauce’s LFTN Workshop.  So I thought about it and one of my goals in 2025 has become to inspire more businesses to be founded and existing ones expanded in the TSPC community.

So of course to do that I will leave you with an awesome motivational “you can do it” type of show, right?  Nope!  Today we will hit you hard with relaity and at the same time attempt to not destroy your “irrational exuberance”.

irrational exuberance – being so motivated that you ignore anything that would get in your way and just do shit anyway, until such time as you figure out what works for you.

Now look, I want to keep saying, “anyone can but not everyone will build a successful business”.  I want to keep saying businesses, side hustles and even treating employment like a business is the best step a human can take to lifestyle freedom.

It is all true.

It is also not all sunshine and rainbows.  It is not without risk and it requires serious sacrifice to succeed.  I want to talk about that today, because honestly if you don’t get this part of it, you may be really setting yourself up for failure.  Worse your failure will be a phantom of your imagination.  One you allow to steal your success likely right before you attain it.

Join Me Today to Discuss…

• Why we should tell people it is hard, it’s the same reason I talk about “Keto flu”
• Why does irrational exuberance work so much better than just about anything else for small businesses
  • There are many ways to succeed try enough and you will find one
  • When you are really seeking success you grab every accomplishment no matter how small and make it a victory
  • It is inevitable that you are pursuing a passion if you have irrational exuberance
• That hard side of irrational exuberance.
  • Every little loss and failure cuts to the bone
  • It leaves a lot of room for self doubt (because it all on you)
  • It leaves a lot of room for concept/product/service doubt
• The things that kill off a potentially great business
  • Equating action with “work”
  • Thinking success will come if I just keep doing (things that are not working)
  • It is always easier to take time off, give yourself a break, etc. then to power though
  • Aiming too low
• Every business comes dow to some very basic things
  • The ability to market – tell a story
  • The ability to sell – transfer belief
  • The ability to build and retain a customer base
  • Selling either a product, a service or both
    • Selling to a value of…
      • Profit to the customer
      • Life changing to the customer
      • Educational to the customer
    • All 3 is the golden trifecta of marketing and sales
• What would happen if building a business was easy
• Why you should rejoice that it is going to be hard
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Resources for today’s show…

• Find Me on Nostr
• Article Explaining the GrowNostr Initiative
• Join the Members Brigade
• TspAz.com
• TSPC on Discord
• TSPC Group on Telegram (group chat)
• TSPC Telegram Channel (just messages from me)
• Jack on MeWe
• Join Me on Odysee
• All My Recommend Bitcoin Tools and Resources
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Sponsors of the Day

• Get My New Book – “Laws of Life”
• Items of the Day for this Week
  • Vevor Commercial 10 Inch Meat Slicer – Stacked discounts put this at 20% off today.
  • DeWalt 20V MAX Cordless Pruner – Great Deal on the Bare Tool Option!
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• Join the MSB Here
• Awesome Sale on Anker Items
• Sign Up for the Bioreactor Course Here
• Get the New Cover Crop Course Here
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Video Version of Today’s Show

Remember to comment, chime in and tell us your thoughts, this podcast is one man’s opinion, not a lecture or sermon.

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