Over eight years I built up the TSP Facebook page to over 100,000 followers but there are two problems. One big problems is my TSP Page is just that my page. A place I can post stuff but you guys really can’t. It is a one way street and you guys know not only do I want to hear from you, I want you guys to hear from each other.
Next up is Facebook more and more is basically holding page owners like myself hostage and making us pay an advertising fee, TO REACH OUR OWN followers.
Yea, not oh you can pay x per person and reach all these additional people for a fee. Nope, more like if you want to reach the people who already said they want to follow you, you have to pay for it. For instance I just published today’s show, and they are calling my FB post about it “engaging” and prompting me to sponsor it, it is engaging it reached 200 of my 112,000 followers oh joy!
Greater joy? For just 400 dollars they will make sure about half my followers see it.
Last year Aaron Bateen a long time listener started up The Survival Podcast Facebook Forum. Rather than a page this is a group, this means not just I can post there but you can too. You can talk to me and other community members. Right now it only has 2400 members but I often reach more people there than on my page with over 100,000 followers.
The big thing though again is it is more interactive and I really like that. So I will continue to post stuff to the page but if you use FB you really should join the group if you want to keep up to date with everything we have going on. Since Facebook doesn’t sell advertising to group owners they have no extortion to extract. Groups are run democratically with the posts that get more interaction getting more exposure.
Effective today all the TSP links to facebook are now going to the forum rather than the TSP Page on Facebook. Please join us there if you are a Facebook user.
Side Note – Every time I post something like this, there are a few people all out of sorts. Why do you even bother with Facebook, why not just ignore them, they suck, it is wastebook, etc. Well Facebook is the third most popular site on line behind only google and youtube. I have thousands of followers that like it and want to communicate with me there. That is why I don’t ignore it, because I respect and value my listeners that like communicating with me there. Just as I value communicating with many of you via other means who choose not to use Facebook.