Episode-1826- Charles the Humble Mechanic on Monetizing YouTube and More — 14 Comments

  1. I’m a bachelor 43 , with zero debt and cash paid condo – why work hard?

  2. I used to drive a VW Jetta, I then moved on to VW Caddys and have a few of the so as to keep one on the road, I have found VW diesels to be very reliable.

  3. What is the outcome of the VW “problem” a year or two ago with the false pollution readings? Has that been fixed? Is VW still making and selling TDI’s in the US? I sure would like to get one but I am a little concerned that VW is teetering on the edge, at least with the diesel powered cars. It looked like VW was in a world of hurt at the time and that the company might go under. Can Charles the Humble Mechanic give us some tips on which TDI diesel would be the best ones to get as far as reliability and value? Thanks Jack.

  4. Jack, really glad you turned us on to Charles! After driving an F-250 since 2004… I recently started looking at TDIs. I found a 2014 Passat that I absolutely love. My only regret is that I didn’t add a TDI to the family back when you first mentioned the mileage and reliability of these cars on the early podcasts.

  5. Could you (Jack or Charles) provide details about the tripod you use to shoot video. Jack I think you use your smart phone and I remember several years ago you had a product that would follow you as you walked around, how did that work out?

    • I use a really cheap POS tripod with a phone adapter. I may have $25 invested in that. It does fine for a GoPro or smartphone. But I wouldn’t even think about putting a real camera on it.

      If you want to put a high dollar camera on a tripod you want to get a good tripod.

      I use 2 different ones. One was about $160 from Best Buy(it was priced wrong so I got it for $60) but the head broke and my camera fell off. Luckily it was fine. So I bought a fluid head from Amazon for $40. It’s awesome and does great sweeping or rotating shots.

      The other one I use is a travel tripod. It’s about 13″ when fully folded. It fits great in my carry on bag. It’s a little heavy, but not bad. That was about $200. But I am putting $1300-$2000 worth of audio and video equipment on it.

      If you just want to shoot with a phone, a cheap Amazon tripod will do. Hell I didn’t even have a tripod when I started. The camera was sitting on my desk. A hhaha.

      Starting with video from your phone is a great idea. iPhone video is amazing! I have been looking at a Rode mic built for phones. It gets good reviews just not ready to spend the $60 yet.

    • I don’t use it any more. As to a tripod I just use a standard old cheap tripod.

  6. little off topic, but you mentioned the Pok-e-mon app craze. Talk about potential for monetization! If you had a brick and mortar geared towards families or teens, how much would you pay to have it crawling with virtual Pok-e-mons. (i am sure i am spelling that wrong)

    Any thoughts on how to take advantage of that technology?

    • You can leave a pokemon lure. I guess you buy them in game and lure players in. I heard of a coffee shop buying lures and luring players in, they’ll come and spend hours playing.

    • I used to work with another videogame franchise, so I think I get what you’re asking.

      I’m sure they’ll do retail partner deals like most video games do. Go get a pokemon on your phone in the local toys-r-us, or a unique pokemon only found in the isles of best buy. Perhaps one specific to McDonalds accompanying a happy meal promotion. Those types of promos are not a huge revenue generator by themselves, but they get customers in the door (within a certain demographic). The cost of launching such a promo is neglible. They may take a common pokemon and change the color from red to green, and say the “rare” green one is only found at Walmart. It takes them 10 seconds to code.

      More likely, a retailer would want something tied to purchase. I’m not familiar with the game itself (given the privacy and security concerns it raises, I haven’t tried it). I don’t know if they’ll cross that threshold just yet in their marketing. However, when they do, that’ll be a huge revenue stream. I have friends who worked on the “Skylanders” game franchise, and they were pulling in cash by the truck load due to those types of deals. Seriously, a common skylanders character with a shiney metallic paint job would go for $800 on eBay, while the same one with normal paint would be $10. They had serious problems with counterfeiters. Pokemon will function similarly in terms of marketing. It’s a well engineered, low cost, high profit, addictive money pit where people will be willing to drop $5 here, $10 there… and it will add up with average players dropping hundreds of dollars into the game a little at a time.

      The game producers themselves (I’m getting this from an interview I saw), have scrapped many ideas for reasons of safety. They wanted to have some of the creatures be nocturnal for example, but didn’t want little kids sneaking out of the house to catch a rare nighttime pokemon at the park. So I don’t think common brick and mortar stores will be able to run their own promotions for that reason. The idea of adults luring kids to a location using a video game would undermine their business in a big way. If you even tried advertising such a thing, they’d sue your ass off. They seriously have more lawyers on retainer for going after unauthorized use of the trademark than they do real app developers. They’ve shut down conventions, small-time cyber cafe’s doing lan parties etc for just using the word “pokemon” in a cheap flier advertising. Stuiff like “game night” at a video arcade will be shut down with a court order (by police in one instance) if they hang a pokemon image in an advertisement for the business. They have a track record of going after even the smallest businesses for the slightest infraction. You absolutely cannot advertise a pokemon event if you want to avoid a big lawsuit. They are the worst in the industry in terms of hyper-aggressive trademark protection.

      For big retail partnerships, the money would be in the tens millions just to bring Nintendo to the table to discuss it. These promos usually accompany a for-sale product however. Give it a year, they’ll probably release a console game for $60+ (for the Nintendo, I doubt they’ll make the leap to other platforms), and allow you to import your real-world pokemon collection from the app into the game. That would give Nintendo a reason to deal with retailers. Until then, I doubt you’ll see any real promotions. They’ll come eventually, but accompanying another product or secondary revenue stream.

  7. Check out Udemy for courses similar to what you guys are looking for with regard to, “Learn Final Cut Pro in 15 minutes a day.” Here is one I found that looks pretty much right on target. I’ve taken a few Udemy courses, including one about Adobe Premiere (another great video editing tool), that I’ve been very happy with. And you can’t beat the prices. Most courses have free preview lessons so you can get a feel for the instructor’s style before forking over your money.