Every day I bring you an item on Amazon that I personally use or has been purchased by many members of the audience and I have researched enough to recommend.

Today’s TSP Amazon Item of the day is the book “The One Percent Effect – Sell Your Home, Fast, At Asking.  Any Market.” by Dustin Dreifuerst and Jack Spirko.  And yea that is me, this Jack Spirko.

I was approached by Dustin a few years ago about this project and we hashed out a way to get it done.  This book is about selling your house and doing so at a profit and quickly no matter what is going on in the world.

I am not a real estate agent, so you may wonder what makes me qualified to co author a book like this.  Simply my record, here are the houses we have owned, what we paid for them, the date we sold them and how much we sold them for.

• Purchased 1999 3 Bed,  2 Bath in Mansfield Texas – Purchase Price 87,250.  Sold in 2001.  Selling price 109,900.  Time on market 9 days.  Offer was for full asking price.
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• Purchased 2001, 3 Bed, 2 Bath in Northampton Pennsylvania.  Purchase Price, 137,500.  Sold in 2004 for 199,900, time on market 2 days.  Sold at full price and seller waived inspection to prevent additional offers.
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• Purchased 2004, 4 bed, two and a half bath in Mansfield, Texas – Purchase Price 119,900.  Sold in 2011 for 149,900, full price offer with property on market for 7 days.
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• Purchased 2006 as a BOL.  3 Bed, 2 Bath mobile home on five acres in Hot Springs, Arkansas for 69,900.  Sold in 2013, asking price 89,500.  Sold at full price, time on market 13 days.

A few things to keep in mind, the fist house was bought in the dot com run up and sold in the aftermath of the dot com bubble bursting!  The third house was sold before the real estate recovery, when lending was still very tight and my own listeners were asking me, “how do you expect to sell your house in the current market”.  The house sold in 2013 was a mobile home we sold for almost 20,000 than we paid for it.  Real estate agents didn’t even want to try to sell a mobile home in that market.  Yet we sold it at asking in 13 days.

So what is the secret?  It is, The One Percent Effect.  In the end all buyers are settlers, that is the key.  Every single buyer no matter if they are buying a 150,000 dollar starter home or a multi million dollar estate is a settler.

What I mean by this is they have a budget, then they have what they want.  Inevitably their wants exceed their budgets, this is a constant, again being a wealthy buyer won’t change this short of the celebrities buying place for say 25 million and up.  Every buyer wants more than they can afford.  That statement is so important I am going to say it one more time, every buyer wants more than they can afford.  EVERY BUYER.  Got it?

So what people do is set a budget, set an area to search for homes in and look at anything and everything that seems like it might work for them in those parameters.

Not a single home will be perfect, even if the emotional buyer convinces themselves that it is, in the end they always settle for what they can afford in the area they wish to live.  And most buyers define a quite small area to look in.  So what you do is simply make your home 1% better than anything else on the market.

Is it really that simple?

In a word, yes it is.  The key though is the execution of that objective.  In other words how do you determine exactly how to do that?  What do you give priority to?  How do you form a concise plan to stand out as 1% better than anything else in your neighborhood and price range?

Well, I developed a system to do that and as you know from my track record it works.  I take real estate seriously, there is to much on the line not to.  A house can go from your biggest asset to your largest liability in one quarterly down turn of the economy.  Yet there are always people who want to buy a home that can get funding, always.  The key is making them pick your home even in tough markets.

What about during a boom you say?  Then it is even more important to know the way to get that 1% effect, sure houses sell fast for most people but just one year ago we had the biggest boom in the real estate market in the last 25 years and there were still good homes on the market for over 120-180 days.  While many were selling on the day they were listed in a bidding war.  Why?  Little things that stubborn sellers won’t fix, so not only do they not have the 1% effect, they have what I call the “Dreaded 10% Effect”, in that their houses are at least 10% worse then the average home for sale.

These are actually great homes to buy, they are homes I always look for, but buyers like me are few and far between.  Flippers do not buy these houses in general either.  They are too close to the mark and don’t make good short term flips.  These are the houses that could sell at asking, tomorrow if fixed up.  For a flipper though they are not far enough under market value to make enough on to make it worth doing.  This is the home YOU WANT TO BUY to live in for a few year or the rest of your life.  So even buyers should get this book, once you understand how to sell a house you will instantly key in on the houses to buy as well.

In this book Dustin took my system and developed it into a step by step guide that anyone can follow and succeed with.

The cost?  Oh this is the best part, if you just want to buy it for Kindle it is only 2.99.  Consider that your real estate agent will get 3-6% of the sale price of your home and most agents don’t have a clue about the things in this book.  Honestly if we sold it for 99.99 with a money back guarantee to anyone that used 100% of the techniques and didn’t sell at the top of the market for their level of home, we would never give a refund, I am confident of that.

But it gets even better!  If you have Kindle Unlimited, the cost to you is nothing, nadda, zip, zero.  So do yourself a favor and get a copy of this book, it will make your a more savvy person in the world of real estate.  If you simply work the formula in reverse it will also make you a more astute buyer of real estate as well.  So check out “The One Percent Effect – Sell Your Home, Fast, At Asking.  Any Market.” by Dustin Dreifuerst and Jack Spirko today.

Remember you can always find all of our reviews at TspAz.com

P.S. – If you buy this book or get it on Kindle Unlimited please do Dustin and I a favor and leave a review of this book.  Our hope is to get it well known beyond the TSP community and your review is a great way to help make that happen.  So please leave us a review.