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This week on PETV Presentations
Tuesday, August 23
Episode 09 – Philippe Choinière
More Details: More details are available on the PETV Event Page
Topic: Branding and marketing sustainable farming and business.
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Branding and marketing sustainable farming and business
- Value adding and transformation
- image, branding and events
- communication and marketing
- selling direct to consumer
- building a community/following
- leveraging passion
- joint ventures collaboration
About: Philippe Choinière
A former professional hockey player who graduated with an Economics degree, Philippe grew up on a large conventional apple farm. His love for the land combined with his refusal to accept chemical based commodity farming to be his future, he set out to build 2 sustainable brands that draws it’s resources from the family farms and forests. The herb farm is certified organic and the Oneka Brand is in the process of getting a Bcorp certification.