Tag Archives: business

Episode-1460- The Effective Marketing of a Permaculture Farm with Stefan Sobkowiak

Stefan Sobkowiak  of Miracle Farms

Stefan Sobkowiak of Miracle Farms

Twenty years ago, Stefan Sobkowiak bought a commercial apple orchard with the intention of converting it to an organic orchard. He did just that, but eventually understood the limitations of the organic model originating from monoculture.

He then decided to tear out most of the trees and replant in a way that would maximize biodiversity and yield while minimizing the amount of maintenance required. Inspired by permaculture principles, the orchard now counts over 100 cultivars of apples, plums, pears, cherries, and countless other fruits and vegetables.

Today’s Steven returns to TSP to discuss the multidimensional harvest of a permaculture farm or orchard and how to effectively market the production profitably.

Resources for today’s show…

Remember to comment, chime in and tell us your thoughts, this podcast is one man’s opinion, not a lecture or sermon. Also please enter our listener appreciation contest and help spread the word about our show. Also remember you can call in your questions and comments to 866-65-THINK (866-658-4465) and you might hear yourself on the air.

Also remember we have an expert council you can address your calls to. If you do this you should email me right after your call at jack at thesurvivalpodcast.com with expert council call in the subject line. In the body of your email tell me that you just called in a question for the council and what number you called in from. I will then give the call priority when I screen calls.

Join the MSB Today

Join the MSB Today

Want Every Episode of TSP Ever Produced?

Remember in addition to discounts to over 40 vendors who supply stuff you are likely buying anyway, tons of free ebooks and video content, MSB Members also get every edition of The Survival Podcast ever produced in convenient zip files in blocks of 24. More info on the MSB can be found here.

Episode-1433- Developing an Online Business

It has been a long time since I have really dug deep into this topic.  Our mission at TSP is to help people become more self sufficient.  The reality is the biggest systemic dependency most people must deal with is economic dependence.

Economic dependence also leads to a required acceptance of many things you don’t want in your life.  Trading time for dollars is what the labor force is based on.  Yet the entire concept of “labor” is actually disdained by most business owners, even those that treat people very good.  In the end a labor force is an massive expense and a massive source of frustration.

Every business, no matter how well they treat employees is always looking to improve efficiency, at least if it is to survive it is.  Every time I improve efficiency I reduce my need for labor relative to my production.  This means quite literally that business is and has been seeking to design out labor to the highest degree possible for a very long time.

So all while we are told about “job creation” the entire system is based on systemic job elimination.  To be brutally honest, if I am employing 500 people and improved efficiency will let me get rid of 50 I will do so.  Why?  Beyond the capital return, it will let me purge the 10% of the lowest performers from my company.  In the end the 450 will actually be a lot happier.

There is nothing wrong with a job and being an employee, just understand the above is the reality of your existence.  You are employed only because you are either necessary or perceived necessary.  That alone should make most people at least consider either building a business or learning to at least market themselves more effectively.

Join Me Today As We Discuss…

  • The entrepreneur mindset is for everyone, even employees
  • The entrepreneur mindset is infectious, just warning you
  • Business ownership is easy, successful business dev and operation is hard
  • You are likely to fail, so what, that’s great
  • How the internet should really be seen and what is an online business
  • The two types of products, there are only two, no more
    • Needed
    • Desired
  • There are three primary reasons people buy, only three
    • Entertainment
    • Profit
    • Life Changing
  • Define the market in simple terms
    • Who are they (BE SPECIFIC)
    • What do they want (BE VERY SPECIFIC)
    • How do they want it delivered (BE LASER PRECISE)
  • Thoughts on getting started, why just do it works
  • Remember if you are just starting no one is paying attention
  • Success comes with time, if the work is done and a system is followed
  • Many times it is best to develop a market and make the market develop the product
  • Why I suggest above all, follow your passions

 

Resources for today’s show…

Remember to comment, chime in and tell us your thoughts, this podcast is one man’s opinion, not a lecture or sermon. Also please enter our listener appreciation contest and help spread the word about our show. Also remember you can call in your questions and comments to 866-65-THINK (866-658-4465) and you might hear yourself on the air.

Also remember we have an expert council you can address your calls to. If you do this you should email me right after your call at jack at thesurvivalpodcast.com with expert council call in the subject line. In the body of your email tell me that you just called in a question for the council and what number you called in from. I will then give the call priority when I screen calls.

Join the MSB Today

Join the MSB Today

Want Every Episode of TSP Ever Produced?

Remember in addition to discounts to over 40 vendors who supply stuff you are likely buying anyway, tons of free ebooks and video content, MSB Members also get every edition of The Survival Podcast ever produced in convenient zip files in blocks of 24. More info on the MSB can be found here.

Episode-1428- Libertas a Virtual Nation

What Would a Virtual Nation be Like

What Would a Virtual Nation be Like

In Episode 1421 I discussed both the Estonian E-Citizen Program and Ecuador’s new Digital Currency and asked a simple question, could digital currencies and the concept of E-Citizenry be used to create a virtual nation.

I think this is a valuable thought experiment and I have some ideas I want to share today.  The goal is to get a discussion going about what can be done, vs. what can’t be done.  What might work vs. why nothing can work.

As part of this I created a forum thread to discuss a Virtual Nation’s Constitution would be like.  There has been some interesting discussion and in particular some clear examples of limited thinking demonstrated in it.  Part of this is my fault, for calling it a constitution.  That framed it in the world of Statism vs. Nationalism.  A better term would have been a Technical Specification.

Join Me Today As I Discuss…

  • First I don’t want to be in charge, this isn’t my thing it is a thing
  • Why we really should consider this
  • Why we would not need, presidents, senators, etc.
  • What makes a nation accepted by other nations and where VNs have an advantage
    • Land
    • Hard Force
    • Money
    • Population
    • Soft Force
    • Defensive Force
    • Defined Borders
  • What is a nation vs. what is a state
    • Nation – a large group of people who share a common language, culture, ethnicity, descent or history.
    • State – an organized community living under one government
  • How the economy might work
    • A set amount of contribution to the national reserve is established
    • A new citizen buys something like bitcoin
    • The bitcoin is exchanged for the nations currency
    • The bitcoin or other currency is held as a reserve
    • The two currencies are pegged to a fixed exchange rate
    • Citizens do business in the virtual nation with the nations currency
    • The reserve is a vault that citizens can buy currency from or convert it to an outside currency
    • The action of buying currency is what creates it
    • Yes Bitcoin already does a lot of this, sort of
  • Why do it?
    • As an example
    • As peaceful revolution and protest
    • To assert individual liberty however we can
  • Replacing roles of the state
    • Conflict resolution (courts)
    • Education
    • Security
    • Privacy
    • Leadership
    • Commerce
    • Product Quality Assurance
    • What Can You Add
  • Final Thoughts

Resources for today’s show…

Remember to comment, chime in and tell us your thoughts, this podcast is one man’s opinion, not a lecture or sermon. Also please enter our listener appreciation contest and help spread the word about our show. Also remember you can call in your questions and comments to 866-65-THINK (866-658-4465) and you might hear yourself on the air.

Also remember we have an expert council you can address your calls to. If you do this you should email me right after your call at jack at thesurvivalpodcast.com with expert council call in the subject line. In the body of your email tell me that you just called in a question for the council and what number you called in from. I will then give the call priority when I screen calls.

Join the MSB Today

Join the MSB Today

Want Every Episode of TSP Ever Produced?

Remember in addition to discounts to over 40 vendors who supply stuff you are likely buying anyway, tons of free ebooks and video content, MSB Members also get every edition of The Survival Podcast ever produced in convenient zip files in blocks of 24. More info on the MSB can be found here.

Episode-1424- Mike Cornwell on Building a Business from Scratch

Mike, "New Mike" Cornwell

Mike, “New Mike” Cornwell

Mike is a highly motivated Permaculture enthusiast who enjoys working with diverse living systems and attempting to invert problems into solutions. Michael is passionate about sharing the knowledge he has gained, and helping people with starting their own paths to happy and healthy lifestyles.

He specializes in the hot and humid climate transition between temperate and sub-tropical at 30 degrees latitude. He lives with his wife Christine on their 8.5 Acre homestead in South Eastern Louisiana. They started the transition of their homestead in early 2013 and has made great progress towards increasing bio-diversity and establishing a welcoming human habitat.

His homestead is now home to many animals, earthworks and over 100 different cultivar varieties of perennial edible trees and bushes. He maintains a permaculture and homesteading blog about his homestead at MikeCornwell.com.  Mike received his Permaculture Design Certificate from Geoff Lawton and another by Ben Falk from Whole Systems Design.

Mike joins us today to discuss, Starting your own business and passive income streams using niches as a focus. This includes any business idea to include permaculture.  Including the book he is writing and why it was chosen as his first project, the book is called, “Easy Chicken Tractors You Can Build Today”.

Resources for today’s show…

Remember to comment, chime in and tell us your thoughts, this podcast is one man’s opinion, not a lecture or sermon. Also please enter our listener appreciation contest and help spread the word about our show. Also remember you can call in your questions and comments to 866-65-THINK (866-658-4465) and you might hear yourself on the air.

Also remember we have an expert council you can address your calls to. If you do this you should email me right after your call at jack at thesurvivalpodcast.com with expert council call in the subject line. In the body of your email tell me that you just called in a question for the council and what number you called in from. I will then give the call priority when I screen calls.

Join the MSB Today

Join the MSB Today

Want Every Episode of TSP Ever Produced?

Remember in addition to discounts to over 40 vendors who supply stuff you are likely buying anyway, tons of free ebooks and video content, MSB Members also get every edition of The Survival Podcast ever produced in convenient zip files in blocks of 24. More info on the MSB can be found here.

Episode-1418- How Can I Find a Better Way to Make a Living

I am not sure why but I have been hit up with a ton of emails lately asking for career and business advice.  I guess something is stirring up the natural desire for liberty at a higher level and many are seeing their employment for what it is, indentured servitude.

Jobs are not inherently bad things.  I had many jobs over the years.  Some people don’t want to be entrepreneurs they just want a better career and a better place to work.

I find it hard to advise people on this stuff.  Yes I spent a lot of years employee but I have been an entrepreneur for most of my life as well.  Even when I  had a j-o-b I still had some sort of a side business.  I started my first real company in 1998, it is often hard after all those years to advise on both the entrepreneur and employee side of the fence but I will do my best to do so today.

For anyone that wonders if this is a survival topic, I will just say this.  Most preppers get into survivalism because of a fear that something could go wrong and cost them their incomes, their savings, their homes and their happiness if they are unprepared.

Great but if you are miserable now, how happy do you really think you’ll be eating MREs in the apocalypse?  Or, will it matter that only you lost your home due to a lost job and everyone else still has theirs?  Does it make sense to worry about the collapse of a dollar when you barely have any dollars?

Join Me Today to Discuss…

  • Start with what is good about your current job/business/income
  • Then yes dig into what is bad about it, what you hate
  • Next ask yourself what do I really love to do (focus on doing not the thing)
  • Now find the things that let you do the things you love to do (product)
  • No identify the obstacles to doing what you want to do
  • Develop a plan to leverage what you have to get what you need
  • The key really lies in personal development and confidence
  • No one will give it to you and luck is only what you make of it
  • Those who create reap the greatest rewards and fall the hardest
  • In the end you have to make the choices for yourself

Resources for today’s show…

Remember to comment, chime in and tell us your thoughts, this podcast is one man’s opinion, not a lecture or sermon. Also please enter our listener appreciation contest and help spread the word about our show. Also remember you can call in your questions and comments to 866-65-THINK (866-658-4465) and you might hear yourself on the air.

Also remember we have an expert council you can address your calls to. If you do this you should email me right after your call at jack at thesurvivalpodcast.com with expert council call in the subject line. In the body of your email tell me that you just called in a question for the council and what number you called in from. I will then give the call priority when I screen calls.

Bob Wells Plant of the Week

Lapins Cherry – Highly adaptable zone 5 to zone 9. – This cherry is one of the few truly self-fertile options, making it ideal for small back yard growers with limited space.  Additionally it only requires 400-500 chilling hours. It is also one of the few cherry trees that can be planted in full sun, even in zone 9 and handle the extreme summer heat in the south, yet cold hardy enough to handle the extreme cold in zone 5. Order this Plant from Bob Wells

Join the MSB Today

Join the MSB Today

Want Every Episode of TSP Ever Produced?

Remember in addition to discounts to over 40 vendors who supply stuff you are likely buying anyway, tons of free ebooks and video content, MSB Members also get every edition of The Survival Podcast ever produced in convenient zip files in blocks of 24. More info on the MSB can be found here.

Episode-1415- Stefan Sobkowiak on the Permaculture Orchard

Stefan Sobkowiak  of Miracle Farms

Stefan Sobkowiak of Miracle Farms

Twenty years ago, Stefan Sobkowiak bought a commercial apple orchard with the intention of converting it to an organic orchard. He did just that, but eventually understood the limitations of the organic model originating from monoculture.

He then decided to tear out most of the trees and replant in a way that would maximize biodiversity and yield while minimizing the amount of maintenance required. Inspired by permaculture principles, the orchard now counts over 100 cultivars of apples, plums, pears, cherries, and countless other fruits and vegetables.

Today’s interview was like meeting a kindred spirit.  Stefan and I spoke for almost two hours and barely covered half of what I wanted to discuss with him.

Resources for today’s show…

Remember to comment, chime in and tell us your thoughts, this podcast is one man’s opinion, not a lecture or sermon. Also please enter our listener appreciation contest and help spread the word about our show. Also remember you can call in your questions and comments to 866-65-THINK (866-658-4465) and you might hear yourself on the air.

Also remember we have an expert council you can address your calls to. If you do this you should email me right after your call at jack at thesurvivalpodcast.com with expert council call in the subject line. In the body of your email tell me that you just called in a question for the council and what number you called in from. I will then give the call priority when I screen calls.

Join the MSB Today

Join the MSB Today

Want Every Episode of TSP Ever Produced?

Remember in addition to discounts to over 40 vendors who supply stuff you are likely buying anyway, tons of free ebooks and video content, MSB Members also get every edition of The Survival Podcast ever produced in convenient zip files in blocks of 24. More info on the MSB can be found here.

Episode-1385- Fishing with a Air Cannon? Yep!

Reach Out 3 Football Fields with the Sand Blaster

Reach Out 3 Football Fields with the Sand Blaster

An avid shore fisherman, Dan Triano of New Ringgold, PA became frustrated with not being able to get his bait out past the sand bar where the big fish are. One day, he and his buddy were talking about how best to get their bait REALLY out there. That is when the idea for the, Sand Blaster Bait Caster was born.

This is a fishing apparatus that launches bait up to 300 yards out into the ocean from the shore. That’s right….that’s THREE FOOTBALL FIELDS!

I wanted to bring Dan on for a few reasons today.  First I just thought it was a cool and fun topic and unlike anything we have ever really talked about.  I also know many of you enjoyed the fishing series and this is kind of a bonus show for that series.  Lastly this is also the story of a person creating a business with an actual unique product from the ground up.

To be totally blunt, after this episode I want one!  Frankly I am buying one and I am going down to the Texas coast with it and filling up a chest with some awesome blacktip steaks!  Finally adding to it the fact the Dan lives about 15 miles from where I went to high school is just icing on the cake!

Join Dan and I Today as we Discuss…

  • Why did you come up with this idea
  • What is the benefit of this system compared to other systems
  • What is the larger goal of Dan’s company and product
  • Who is using this product and what have the results been
  • What kind of media coverage has this attacked
  • What kinds of fish can be caught with the Sand Blaster
  • Thoughts on tagging, catch and release and reasonable harvest
  • Where can you fish with the Sand Blaster Bait Caster
  • Is the Sand Blaster in bait shops

Resources for today’s show…

Remember to comment, chime in and tell us your thoughts, this podcast is one man’s opinion, not a lecture or sermon. Also please enter our listener appreciation contest and help spread the word about our show. Also remember you can call in your questions and comments to 866-65-THINK (866-658-4465) and you might hear yourself on the air.

Also remember we have an expert council you can address your calls to. If you do this you should email me right after your call at jack at thesurvivalpodcast.com with expert council call in the subject line. In the body of your email tell me that you just called in a question for the council and what number you called in from. I will then give the call priority when I screen calls.

Our Expert Council is Made Up of…

Join the MSB Today

Join the MSB Today

Want Every Episode of TSP Ever Produced?

Remember in addition to discounts to over 40 vendors who supply stuff you are likely buying anyway, tons of free ebooks and video content, MSB Members also get every edition of The Survival Podcast ever produced in convenient zip files in blocks of 24. More info on the MSB can be found here.

Episode-1383- The Forest Market Garden Concept

Last week I did Episode 1379- The Profitable Small Acre Homestead and it seemed to be a pretty big hit.  Today’s show continues on that theme.  The reason I bring this up is 1379 has some business components that apply here and I will not be rehashing many of them, so to get the most from today’s show you may wish to listen to 1379 first if you have not already done so.

With 1379 fresh in my mind I was turned on to a book called, The Market Gardner by Jean-Martin Fortier.  I am currently reading it but one thing that struck me was the constant need for bed prep, soil amendments, seed and plant starting, heavy irrigation, etc.  And this is a book that promises to reduce work by “going small and focusing on intensive production and quality”.  Frankly it still sounds like a ton of work to me.

My view is a perennial style system while taking longer to yield is a lot less ongoing work and requires a lot less ongoing expense and inputs.  So today I am examining this concept in a live thought expirment.  Many of the concepts you have seen developed at TSP came via this type of thinking and planning and many other ideas never made it though the tunnel to the other side.

Hence, today’s show is not a statement of what will work, or even well planned.  It is just what I claim a thought experiment with a lot of work left to be done, but it is one I believe is highly valid and may in fact empower many homesteaders in the future to become profitable on small blocks of land ranging between 2-5 acres.  Perhaps even less.

Join Me Today to Discuss…

  • Why this approach
  • What is the downside
  • What are some of the biggest challenges
  • How might you reduce establishment costs
    • Establish a “beach head” with most planned varieties
    • Propagate and expand over time
    • Develop solid earthworks to reduce irrigation requirements
    • Use irrigation trays like IrriPan to establish, then expand with reuse
    • Thoughts on grafting including patented varieties
  • Thoughts on staggering harvest with fruit tree varieties
    • Apples (mid July to late Oct.)
    • Plums (mid May to early Oct.)
    • Cherry (early May to late June)
    • Apricots and Crosses (early May to early July, and Aug.)
    • Nectarines (late May to late Sept.)
    • Peaches (early May to late Sept.)
    • Pears (including Asian) (Late July to very early Nov.)
  • Thoughts on staggering harvest with berry varieties
    • Blueberries (May to July)
    • Blackberries (June to August plus late crop primacanes)
    • Raspberries (Mid June to July and Mid Aug. to Mid Oct.)
    • Currants and Gooseberry (mid June to mid July)
    • Strawberry (ever bearing and June bearing)
    • Grapes (August – September)
    • Wolfberry (Late June to first frost)
    • Elderberry (July to August)
    • Sea Berry (at least early Aug. to late Sept.)
  • Some cool value adds and how to incorporate them
    • Perennial herbs
    • Squash (winter and summer)
    • Dried berries
    • Mushrooms
    • Potentially reselling other local product in a cool way
    • Honey
  • Final Thoughts – this is viable but the design is still far away

Resources for today’s show…

Remember to comment, chime in and tell us your thoughts, this podcast is one man’s opinion, not a lecture or sermon. Also please enter our listener appreciation contest and help spread the word about our show. Also remember you can call in your questions and comments to 866-65-THINK (866-658-4465) and you might hear yourself on the air.

Also remember we have an expert council you can address your calls to. If you do this you should email me right after your call at jack at thesurvivalpodcast.com with expert council call in the subject line. In the body of your email tell me that you just called in a question for the council and what number you called in from. I will then give the call priority when I screen calls.

Our Expert Council is Made Up of…

Join the MSB Today

Join the MSB Today

Want Every Episode of TSP Ever Produced?

Remember in addition to discounts to over 40 vendors who supply stuff you are likely buying anyway, tons of free ebooks and video content, MSB Members also get every edition of The Survival Podcast ever produced in convenient zip files in blocks of 24. More info on the MSB can be found here.

Episode-1379- The Profitable Small Acre Homestead

Homesteading is a dream for a lot of people, a some day idea.  Generally it is usually this way.  I need a job, so I need to be close to work, so we can’t afford a  huge place close enough, so ONE DAY I will have enough saved to make the move.

This can and does work, but one day has a way of becoming a moving target, a carrot before the horse that keeps the cart moving yet never is tasted for many.  So my view is for some at least, the homestead can at least in time become a significant income source.

Join Me Today As I Discuss…

  • Our basic plan and why it might not be right for you
    • Start with eggs, build a customer base
    • Sell other nice items, meal worms, candles, etc.
    • Begin selling plants, cuttings, fertilizers
    • Sell produce as it comes into production
    • Possibly at some point sell poultry
  • What I think you can learn from our plan and how you should build your design
    • Specialize in something that builds a customer base
    • Expand slowly over time
    • Develop DEEP relationships with your customers
    • Let them guide your development
  • What I would look for in a property
    • Close to a reasonable population center
    • Decent internet access
    • Good drive buy traffic
    • No restrictions (unincorporated if possible)
    • Deep soils with pond sites
    • Flat to relatively flat
    • As always it comes down to water, access, structure
  • Thoughts on different revenue elements
    • Paddock shift silvopasture poultry (eggs, meat)
    • Market gardening
      • raised beds of fixed length
      • heavy weed blocking
      • designed to the sun or shade by climate
      • Develop a CSA around it fast
    • Small nurseries
    • Small “orchards” for produce
    • Specialty craft products
    • Bees and bee products
    • Dairy
    • Other stock, cattle, sheep, goats, etc
    • Focus on value added products
  • Some final thoughts
    • It takes time, how much is based on how much you have
    • You can’t do everything so don’t even try to, do one thing then another
    • It isn’t for everyone, that is great!
    • It isn’t easy, but in reality it is simple
    • It is hard to do on your own, a multi family approach has a lot to offer
    • Making a living is better than working for a living

Resources for today’s show…

Remember to comment, chime in and tell us your thoughts, this podcast is one man’s opinion, not a lecture or sermon. Also please enter our listener appreciation contest and help spread the word about our show. Also remember you can call in your questions and comments to 866-65-THINK (866-658-4465) and you might hear yourself on the air.

Also remember we have an expert council you can address your calls to. If you do this you should email me right after your call at jack at thesurvivalpodcast.com with expert council call in the subject line. In the body of your email tell me that you just called in a question for the council and what number you called in from. I will then give the call priority when I screen calls.

Our Expert Council is Made Up of…

Join the MSB Today

Join the MSB Today

Want Every Episode of TSP Ever Produced?

Remember in addition to discounts to over 40 vendors who supply stuff you are likely buying anyway, tons of free ebooks and video content, MSB Members also get every edition of The Survival Podcast ever produced in convenient zip files in blocks of 24. More info on the MSB can be found here.

Guerrilla Podcast – My Presentation from Permaculture Voices

So this is kinda sorta a guerrilla podcast.  The majority of the audio in today’s show is from my “run through” of the presentation I gave last week at Permaculture Voices.

It covers many ways to build a business in permaculture, some really sound and basic business concepts that many new entrepreneurs often overlook.

As for myself and Josiah we along with two yet to be named other folks are getting on airplanes today to go see to something that should have us officially launching the first PermaEthos farm and a very cool educational opportunity in about one month’s time.  More on that on Monday!