Today is a big day for me. Today I officially launched a company based on an idea I have carried around since, get this, 1998. The company is called GenForward. I carried the idea behind GenForward right though the .com boom and bust, carried it in my head even when I was building companies in the technology sector and even though 6 years of successfully building The Survival Podcast.
Everyone I told about this idea loved it, everyone understood it, everyone encouraged me to do it. This is generally not the reaction a entrepreneur gets with an “idea”. Generally you have to explain things because the mind of the entrepreneur sees a bigger picture that is why he/she is an entrepreneur. Not this though, 5 sentences of explanation and “wow, that’s great, do it.” Yet still I didn’t do it, I waited.
Something told me to, something always said the time isn’t right, I had no idea why but now it seems clear. The ability today to leverage a platform like Indiegogo is amazing and most don’t even get why. Raising funds is one thing but what is bigger is building a community of people that believe in what you do right from the ground up.
Today you have the ability to do what no corporate giant would ever DARE TO DO, bare the very soul of your company and right from the beginning commit to doing only good things, tell people what you promise to do for them and hold yourself by that very action accountable to deliver!
This is what we have done in the GenForward Pledge, it represents the very soul of our company. You can see the pledge in this video…
So what exactly is GenForward?
GenForward is a new web based platform that creates a record of your family history and life’s lessons going forward. In other words it is like “genealogy forward”. With a GenForward account your family will be able to access information you journal for them in an simple and easy format.
Our platform will be seeded with hundreds of questions that we know people have about their families and life lessons from their past. Those questions will make it easy for members to spend as little as 2-10 minutes a day building and preserving a history for their children and for future generations.
You Can Learn More at http://bit.ly/genforward
I explain the concept in this video as well…