Episode-2010- Nicole Sauce on Building Local Demand in a Niche Market

Nicole Sauce has had side hustles going her whole life. She developed a love of good food – and great coffee – in the Pacific Northwest. She started her career as a high school teacher, but quickly realized that system was so broken that she needed to do something more meaningful.

After 8 years of executive coaching for expatriates, Nicole discovered a world of libertarian policy think tanks and her life changed. For 13 years, Nicole has worked with policy organizations that seek to make government smaller. However, working in the system against the system accepts their rules. Along the way, she fled the intolerance of Oregon for a more hospitable Tennessee.

Nicole loves showing people how to do forgotten homesteading arts such as canning and preserving, cheese-making, meat processing and more.

For five years, Nicole has roasted coffee and earlier this year she launched the Holler Roast brand alongside her podcast, Living Free in Tennessee. She and her fella run a local tourism focused paper called The Center Hill Sun and a small homestead.   She joins us today to discuss building a local market based niche business.

Resources for today’s show…

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7 Responses to Episode-2010- Nicole Sauce on Building Local Demand in a Niche Market

  1. Michael Floyd

    Ha! I remember that in the small upstate NY town where I lived the anti-war liberals would gather on the corner every Saturday to protest “Bush’s War…” The weekend after the 2008 election I looked for them, but they were nowhere to be found. They never returned to demonstrate against “Obama’s War…”

  2. Small point, but possibly defamation so I think it’s worth noting — in this year in music segment you read Bobby Brown beats Rihanna. Bobby Brown was famously arrested for battery against Whitney Houston. It was Chris Brown who was involved in the domestic abuse with Rihanna. Different dudes

  3. Great interview and thanks for introducing us to Nicole and her podcast! I really love your permaculture and gardening segments, and her podcast definitely has a similar vibe. I’ve only listened to two episodes so far, but it definitely got my subscribe.

  4. Debbie Gale

    Just bought my coffee. Thanks Jack and Nicole. Love the story and as a small business owner found many good points made. Coming to you from very liberal Los Angeles, California. Sure wish you guys were neighbors!

  5. When Nichole mentioned people getting locked in to website plans with DIY platforms that are very limited and then Jack talking about the pay-to-play crap, I raised my hand. Heck, Nichole took a direct look at my website backend the other day and told me I’m kinda screwed if I wanted it to do what I was asking – eh, shit. I want to keep the current look but yea, the options are limited in how I need it to work.
    I just got out of a WordPress hosting/site and in to Wix because I could never figure it out, even with all the tutorials. Now even with all the money sunk in to it, I’m trying to decide if I need to take the plunge again.

    • Modern Survival

      WP can look like ANYTHING you want. Talk to Blake Akers he recrated the look and feel of NineMile.farm from the GoDaddy bullshit builder to WP.