Notice - As Of 11-15-09 100% of All Ad Space Is Currently Sold Out

If you would like to be placed on a waiting list I am offering new space on a first come, first serve basis as existing advertisers have their terms expire if they choose not to renew.  If you would like to be placed on a waiting list just use my contact form and send me your website to review and the term of advertising you are interested in locking in.  Additionally another avenue for exposure of your products may be our product showcase, for info on that just watch this short video.

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We are now making room for a very limited number of advertisers.  We are selling Ten and only Ten; banners in the 236 x 60 size on our right margin.  We standardized on 236 x 60 because it will create a  uniform look to the blog and allow all advertisers reasonable exposure.

A Unique Advertising Model

Most sites sell higher positions for more money, TSP is charging a flat fee (with a discount for long term buyers) and ad positions are rotated every week.  New advertisers start at the bottom of the stack and each week the top position is rotated to the bottom to allow all advertisers equal time at various positions on the site for one low rate.

Only 12 Positions Available

We have 14 slots to run our banner ads in, we reserve one for our sites personal use and one which we give as a free “grant” to one company each year for supporting our show. (This years free grant is given to SOE Tactical Gear who supported the show like crazy for us when we were still very small).  We take no preferential treatment in the rotation with our own slots, we rotate from top to bottom just like all of our advertisers.

This approach give you high exposure to a laser targeted audience.  Pricing is as follows…

  • 1 Full Year (12 months) is only $2,160.00 (just 180 dollars a month)
  • 6 Months is only $1,260.00 (just 210 dollars a month)
  • 3 Months is only $690.00 (just 230 dollars a month)

To Apply As An Advertiser

First let me say we do see advertising on our site as a true endorsement.  Hence we will NOT accept all advertisers (THIS IS NOT A MARKETING PLOY WE DO AND WILL CONTINUE TO TURN DOWN SPONSORS THAT DON’T MEASURE UP), to be approved you must follow the instructions outlined below.  We will not accept any advertiser unless we are willing to vouch for your company and your product.  We are not in the advertising business at TSP we are in the business of serving our listeners.

To Apply as an Advertiser…

1.  Email the page you want your banner to link to and a copy of the banner you plan to use (if you have one) to jack@thesurvivalpodcast.com  Also include the term you want to initially sign up for.

2.  My staff of moderators at our survival forum will be asked to vote on acceptance of you as a new advertiser.  (This is my listeners ad council)  If they vote yes you are in, if they vote no you’re out even if I disagree.  I am sorry but I made this commitment to my listeners long ago, I won’t violate it.

3. Once you are accepted (it should not take more then 3-4 days) I will notify you and let you know where to send payments to via PayPal or if you prefer you may pay by check but it will take longer to get your ad running.

4.  With in 24 hours of receipt of your funds and your ad banner we will begin running your ads for the agreed upon term.

Frequently Asked Questions
About TSP Advertising

Question - I don’t have a 236 x 60 banner, can you make one for me?

Answer - in most instances yes for a small fee of 50 dollars.  This assumes you have some source graphics we can use and you know what you want it to say, etc.

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Question - How much traffic will you send me?

Answer - There is no way we can guarantee any traffic volume because your product, ad creative and your position in the rotation will have a large effect on this.  Additionally you should consider not just direct traffic but the branding effect of being seen on our site on a daily basis and mentions YOU WILL GET on the podcast.

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Question - How many people a day visit The Survival Podcast on Average

Answer - The blog receives about 4000 unique visitors a day and about 18,000 page views each day as well.  These are not “claimed numbers” you can view these statistics for yourself on our sitemeter.  These are not the ever nebulous “hits”, they are individual unique visitors and total page views.    You should also consider locking in long term as our traffic has been growing at an exponential rate since our sites launch, you can see that growth curve here, http://www.sitemeter.com/?a=stats&s=s49survive&r=36

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Question - How many people a day listen to the podcasts?

Answer - On average the podcast is downloaded about 8,000 times a day by regular listeners via our feed (stats for feedburner are from the previous day and visible in the center column of this web page).  There are many additional listeners that come directly to the site and do not use the feed and thus can’t be accurately counted.  Our best estimates by monitoring Google Analytics is our average daily downloads amount to about 10,500 people a day as of 11-01-09.

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Question - What do you mean I “will get mentions on the show”?

Answer - Simply put we will each day mention the “Sponsors on our Website” and do a brief featured pair of advertisers of the day.  These will go in a simple daily rotation and the mention will simply be, “and our featured advertiser of the day is XYZ Company” followed by some commentary from the host about why he recommends the sponsor.  We do “two sponsors of the day” to ensure everyone gets a mention at least once a week.  We do NOT do canned prerecorded advertising.